Original language | English |
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Title of host publication | AMA Summer Marketing Educators' Conference, Washington, US, August 3-6, 2007 |
Editors | J. J. Mohr, R. J. Fisher |
Publisher | American Marketing Association |
Publication status | Published - 2007 |
MoE publication type | A4 Conference publication |
Ambidextrous Organizations and Stakeholder Value Creation
M. Tuominen, H. Tikkanen, K. Möller, A. Rajala, S. Kajalo, M. Westerlund
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review