Aligning Pricing with Strategy and Business Model

S. Leminen, M. Anttila, M. Tinnilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2007 Conference, Dunedin, New Zealand, 3-5 December, 2007
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)1877159299
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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