By focusing on the generative character of algorithms in the organizing of food, we explore how algorithms have empowered customers and their preferences while at the same time turned food from a valuable good into a simple transaction. More in particular, we analyze the changing nature of food retailing in the UK over the last 20 years by theoretically focusing on the role algorithms and thus technology has played in its organizing. By shedding new light on how organizing of food has undergone tremendous changes, our study enhances the current understanding of the impact Big Data will have on many organizational aspects and furthermore shows that we need to get a better and more critical understanding of its consequences.
|Publication status||Published - 2018|
|MoE publication type||Not Eligible|
- Big Data
- Specialized Conference