Advertising models - an overview of the effects on consumers

L. Uusitalo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageFinnish
Title of host publicationPrint media - principles, processes, and quality
EditorsP. Oittinen, H. Saarelma
Place of PublicationJyväskylä
Pages476-496
Publication statusPublished - 2009
MoE publication typeA3 Part of a book or another research book

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