Advertising form taxonomy in the tablet and eReading medium

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	eReading advertising and value creation best practices - Outlook 2010-2011
Editors	Seppo Leminen, Juho-Petteri Huhtala
Place of Publication	Vantaa
Publisher	Laurea-ammattikorkeakoulu
Pages	49-57
ISBN (Electronic)	978-951-799-280-0
ISBN (Print)	978-951-799-279-4
Publication status	Published - 2012
MoE publication type	B2 Book section

Cite this

@inbook{c7bbdb6f9ab94683b4d2afb0f28dce8a,

title = "Advertising form taxonomy in the tablet and eReading medium",

author = "Jerry Lindholm",

year = "2012",

language = "English",

isbn = "978-951-799-279-4",

pages = "49--57",

editor = "Seppo Leminen and Juho-Petteri Huhtala",

booktitle = "eReading advertising and value creation best practices - Outlook 2010-2011",

publisher = "Laurea-ammattikorkeakoulu",

address = "Finland",

}