Advertising and consumer behaviour

Liisa Uusitalo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationConsumer behaviour : A Nordic perspective
EditorsKarin M. Ekström
Place of PublicationLund
Pages549-569
Publication statusPublished - 2010
MoE publication typeA3 Part of a book or another research book

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