| Original language | English |
|---|---|
| Title of host publication | Consumer behaviour : A Nordic perspective |
| Editors | Karin M. Ekström |
| Place of Publication | Lund |
| Pages | 549-569 |
| Publication status | Published - 2010 |
| MoE publication type | A3 Part of a book or another research book |
Advertising and consumer behaviour
Liisa Uusitalo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review