| Original language | English |
|---|---|
| Title of host publication | Talous ja kieli 1, HSEBA Publications D-169 |
| Place of Publication | Helsinki |
| Publisher | Helsingin kauppakorkeakoulu |
| Publication status | Published - 1992 |
| MoE publication type | B2 Book section |
Advertisement text strategies from the corparate strategy perspective
Marja-Leena Sarvikivi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific