Advertisement text strategies from the corparate strategy perspective

Marja-Leena Sarvikivi

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationTalous ja kieli 1, HSEBA Publications D-169
    Place of PublicationHelsinki
    PublisherHelsingin kauppakorkeakoulu
    Publication statusPublished - 1992
    MoE publication typeB2 Part of a book or another research book

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