@article{a076935e4555441588cd2df4400e6b92,
title = "Advancing e-commerce personalization: Process framework and case study",
keywords = "digital service innovation, E-commerce, e-selling, e-tail, online marketing, personalization, digital service innovation, E-commerce, e-selling, e-tail, online marketing, personalization, digital service innovation, E-commerce, e-selling, e-tail, online marketing, personalization",
author = "Maurits Kaptein and Petri Parvinen",
year = "2015",
doi = "10.1080/10864415.2015.1000216",
language = "English",
volume = "19",
pages = "7--33",
journal = "International Journal of Electronic Commerce",
issn = "1086-4415",
publisher = "Taylor \& Francis",
number = "3",
}