Advancing e-commerce personalization: Process framework and case study

Maurits Kaptein, Petri Parvinen

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)
Original languageEnglish
Pages (from-to)7-33
JournalInternational Journal of Electronic Commerce
Volume19
Issue number3
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • digital service innovation
  • E-commerce
  • e-selling
  • e-tail
  • online marketing
  • personalization

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