Adoption of corporate branding by managers: Case of a Nordic business-to-business company

J. Aspara, H. Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
JournalJournal of Brand Management
Publication statusPublished - 2008
MoE publication typeA1 Journal article-refereed

Cite this