Adhering to the business model: Differences in sales processes between B2B service and non-service firms

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

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title = "Adhering to the business model: Differences in sales processes between B2B service and non-service firms",

author = "Petri Parvinen and Jaakko Aspara and Joel Hietanen and Sami Kajalo",

year = "2010",

language = "English",

booktitle = "26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

Adhering to the business model: Differences in sales processes between B2B service and non-service firms. / Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel et al.
26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010. Industrial Marketing and Purchasing Group (IMP), 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Adhering to the business model: Differences in sales processes between B2B service and non-service firms

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Hietanen, Joel

AU - Kajalo, Sami

PY - 2010

Y1 - 2010

UR - http://www.impgroup.org/paper_view.php?viewPaper=7530

M3 - Conference article in proceedings

BT - 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

PB - Industrial Marketing and Purchasing Group (IMP)

ER -