Adding customers’ voice into the innovation process of insurance services

Mari Toivonen, Mari Holopainen, Tiina Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationCase Studies in Service Innovation: Two day conference: June 14th/15th 2010, SSMEnetUK and Centre for Service Research, MBS Manchester Business School, The University of Manchester, England
    PublisherManchester Business School, The University of Manchester, England
    Publication statusPublished - 2010
    MoE publication typeA4 Article in a conference publication

    Keywords

    • service innovation, customer participation, customer co-creation, insurance

    Cite this