Original language | English |
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Title of host publication | EMAC European Marketing Academy 29th Annual Conference, Rotterdam, the Netherlands, May 23-26, 2000 |
Editors | B. Wierenga, A. Smidts, G. Antonides |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2000 |
MoE publication type | A4 Article in a conference publication |
Adaptive Capability and Operational Performance
Matti Tuominen, A. Rajala, K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review