Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

@inproceedings{d0e81f69528a41aeaab912b2d8ecb4a5,

title = "Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry",

author = "Hedon Blakaj and Antti Sihvonen and Juho-Petteri Huhtala and Pekka Mattila and Henrikki Tikkanen and Joel Hietala",

year = "2013",

language = "English",

booktitle = "42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry. / Blakaj, Hedon; Sihvonen, Antti; Huhtala, Juho-Petteri et al.
42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013. European Marketing Academy (EMAC), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

AU - Blakaj, Hedon

AU - Sihvonen, Antti

AU - Huhtala, Juho-Petteri

AU - Mattila, Pekka

AU - Tikkanen, Henrikki

AU - Hietala, Joel

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013

PB - European Marketing Academy (EMAC)

ER -