Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Henrikki Tikkanen, Joel Hietala

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publication42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2013
MoE publication typeA4 Conference publication

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