Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

Cite this