Original language | English |
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Title of host publication | 42nd European Marketing Academy Annual Conference (EMAC), Istanbul, Turkey, June 4-7, 2013 |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2013 |
MoE publication type | A4 Article in a conference publication |
Ad effectiveness in tablet devices - a hedonic and utilitarian inquiry
Hedon Blakaj, Antti Sihvonen, Juho-Petteri Huhtala, Pekka Mattila, Henrikki Tikkanen, Joel Hietala
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review