A three-dimensional typology for strategic decisions on brand styles

Oscar Person, Jan Schoormans, Dirk Snelders

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011
Publisher	University of Cambridge
Publication status	Published - 2013
MoE publication type	A4 Article in a conference publication

Access to Document

@inproceedings{4092d13986b849d4b45a0f4cd48cbb5f,

title = "A three-dimensional typology for strategic decisions on brand styles",

author = "Oscar Person and Jan Schoormans and Dirk Snelders",

year = "2013",

language = "English",

booktitle = "Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011",

publisher = "University of Cambridge",

}

TY - GEN

T1 - A three-dimensional typology for strategic decisions on brand styles

AU - Person, Oscar

AU - Schoormans, Jan

AU - Snelders, Dirk

PY - 2013

Y1 - 2013

UR - http://www.ifm.eng.cam.ac.uk/uploads/Resources/Conference/CADMC_Proceedings_for_web.pdf

M3 - Conference contribution

BT - Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011

PB - University of Cambridge

ER -