A three-dimensional typology for strategic decisions on brand styles

Oscar Person, Jan Schoormans, Dirk Snelders

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011
PublisherUniversity of Cambridge
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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