A study on country images, destination beliefs, and travel intentions: A structural equation model approach

Arto Lindblom*, Taru Lindblom, Miikka J. Lehtonen, Heidi Wechtler

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Abstract

This study explores how individuals' cognitive and affective country images influence destination beliefs, and how these beliefs are associated with individuals' travel intentions. With the product country image and tourism destination image literature, we develop four hypotheses that are tested using structural equation modeling. We use a sample of 605 Japanese respondents. Our results indicate that the cognitive country image is positively associated with the affective country image. The findings suggest that both the affective and cognitive country images are positively related to the destination beliefs, and the destination beliefs are positively associated with the travel intentions.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalINTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume20
Issue number1
Early online date2017
DOIs
Publication statusPublished - Jan 2018
MoE publication typeA1 Journal article-refereed

Keywords

  • Country images
  • Destination beliefs
  • Structural equation modeling
  • Travel intentions

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