| Original language | English |
|---|---|
| Title of host publication | Global Marketing Conference 2008, Shanghai, P. R. China, March 20-23, 2008 |
| Publisher | Korean Academy of Marketing Science (KAMS) |
| Publication status | Published - 2008 |
| MoE publication type | A4 Conference publication |
Publication series
| Name | |
|---|---|
| Publisher | Korean Academy of Marketing Science (KAMS) |
| ISSN (Print) | 1976-8699 |
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