Original language | English |
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Title of host publication | Global Marketing Conference 2008, Shanghai, P. R. China, March 20-23, 2008 |
Publisher | Korean Academy of Marketing Science (KAMS) |
Publication status | Published - 2008 |
MoE publication type | A4 Article in a conference publication |
Publication series
Name | |
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Publisher | Korean Academy of Marketing Science (KAMS) |
ISSN (Print) | 1976-8699 |