A structural equation modeling approach to examining the alignment of business and information systems

S. Kajalo, R. Rajala, M. Westerlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2008, Shanghai, P. R. China, March 20-23, 2008
PublisherKorean Academy of Marketing Science (KAMS)
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

Publication series

Name
PublisherKorean Academy of Marketing Science (KAMS)
ISSN (Print)1976-8699

Cite this

Kajalo, S., Rajala, R., & Westerlund, M. (2008). A structural equation modeling approach to examining the alignment of business and information systems. In Global Marketing Conference 2008, Shanghai, P. R. China, March 20-23, 2008 Korean Academy of Marketing Science (KAMS).