A strategy typology for styling: A comparative cluster analysis of small-, mid- and large-sized cars in the German automotive market

Oscar Person, Jan Schoormans, Dirk Snelders

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication42nd European Marketing Academy Conference
Place of PublicationIstanbul
PublisherIstanbul Technical University, Management Engineering Department
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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