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A Repeatable Collaboration Process for Developing a Road Map for Mobile Marketing

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAMCIS 11th Americas Conference on Information Systems, Omaha, USA, August 11-14, 2005
PublisherAssociation for Information Systems
Publication statusPublished - 2005
MoE publication typeA4 Conference publication

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