A Repeatable Collaboration Process for Developing a Road Map for Mobile Marketing

J. Bragge, M. den Hengst, T. Tuunanen, V. Virtanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMCIS 11th Americas Conference on Information Systems, Omaha, USA, August 11-14, 2005
PublisherAssociation for Information Systems (AIS)
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

Cite this