A political perspective on translating strategy in a multinational corporation: localize or local lies?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


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Original languageEnglish
Title of host publication39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

ID: 553164