A political perspective on translating strategy in a multinational corporation: localize or local lies?

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012
Publisher	Academy of International Business
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{1307fd5a5c2349bf907736248694ceec,

title = "A political perspective on translating strategy in a multinational corporation: localize or local lies?",

author = "Minna Mars and Rebecca Piekkari",

year = "2012",

language = "English",

booktitle = "39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012",

publisher = "Academy of International Business",

address = "United Kingdom",

}

A political perspective on translating strategy in a multinational corporation: localize or local lies? / Mars, Minna; Piekkari, Rebecca.
39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012. Academy of International Business, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review