|Title of host publication||39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012|
|Publisher||Academy of International Business (AIB)|
|Publication status||Published - 2012|
|MoE publication type||A4 Article in a conference publication|
A political perspective on translating strategy in a multinational corporation: localize or local lies?
Minna Mars, Rebecca Piekkari
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review