A political perspective on translating strategy in a multinational corporation: localize or local lies?

Minna Mars, Rebecca Piekkari

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication39th AIB-UKI Conference 2012, Academy of International Business AIB-UKI Chapter, Liverpool, U. K., 29-31 March, 2012
    PublisherAcademy of International Business (AIB)
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication

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