A Pilot Study Comparing ChatGPT and Google Search in Supporting Visualization Insight Discovery

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Abstract

The popularity of large language models (LLMs) provides new possibilities for deriving visualization insights, integrating human and machine intelligence. However, we have yet to understand how a contextualized LLM compares with the traditional search in supporting visualization insight discovery. To this end, we conducted a between-subjects study with 25 participants to compare user insight generation with chat/search on a CO2 Explorer. The Chat condition has ChatGPT contextualized with the data, user tasks, and interactions as programmed system prompts. Results show both systems have their merits and demerits: ChatGPT affords users to ask more diverse questions but can produce wrong answers; Search provides information sources, making the answer more reliable, but users can fail to find the answer. This study prompts us to synthesize them in a future study for reliable and efficient information retrieval.
Original languageEnglish
Title of host publicationJoint Proceedings of the ACM IUI Workshops 2024, March 18-21, 2024, Greenville, South Carolina, USA
EditorsAxel Soto, Eva Zangerle
Place of PublicationGermany
PublisherCEUR
Number of pages11
Publication statusPublished - 2024
MoE publication typeA4 Conference publication
EventWorkshops at the International Conference on Intelligent User Interfaces - Greenville, United States
Duration: 18 Mar 202418 Mar 2024

Publication series

NameCEUR Workshop Proceedings
PublisherCEUR
Volume3660
ISSN (Print)1613-0073

Conference

ConferenceWorkshops at the International Conference on Intelligent User Interfaces
Country/TerritoryUnited States
CityGreenville
Period18/03/202418/03/2024

Keywords

  • Information Visualization
  • Empirical Study
  • Google Search
  • Large Language Models

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