A new classification paradigm for companies product, service and product-service companies

Antero Ollila

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication7th International Business Research Conference, 3 - 6 December, 2007, University Technology, Sydney, Australia
    EditorsWorld Business Institute
    Place of PublicationSydney, Australia
    PublisherUniversity of Technology Sydney
    ISBN (Print)978-0-9804557-0-0
    Publication statusPublished - 2007
    MoE publication typeA4 Article in a conference publication

    Keywords

    • Customer satisfaction
    • Product company
    • Product-service company
    • Quality management
    • Service company

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