A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

José-Carlos Garcia-Rosell, Johanna Moisander, Kathryn Fahy

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationReadings and cases in sustainable marketing: a strategic approach to social responsibility
    EditorsClare D´Souza, Mehdi Taghian, Michael Polonsky
    Place of PublicationPrahran
    Pages200-216
    Publication statusPublished - 2011
    MoE publication typeA3 Part of a book or another research book

    Cite this

    Garcia-Rosell, J-C., Moisander, J., & Fahy, K. (2011). A multi-stakeholder perspective on creating and managing strategies for sustainable marketing. In C. D´Souza, M. Taghian, & M. Polonsky (Eds.), Readings and cases in sustainable marketing: a strategic approach to social responsibility (pp. 200-216). Prahran.