A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

José-Carlos Garcia-Rosell, Johanna Moisander, Kathryn Fahy

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationReadings and cases in sustainable marketing: a strategic approach to social responsibility
    EditorsClare D´Souza, Mehdi Taghian, Michael Polonsky
    Place of PublicationPrahran
    Publication statusPublished - 2011
    MoE publication typeA3 Part of a book or another research book

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