A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

José-Carlos Garcia-Rosell, Johanna Moisander, Kathryn Fahy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Readings and cases in sustainable marketing: a strategic approach to social responsibility
Editors	Clare D´Souza, Mehdi Taghian, Michael Polonsky
Place of Publication	Prahran
Publisher	Tilde University Press
Pages	200-216
ISBN (Print)	978-0-7346-1085-0
Publication status	Published - 2011
MoE publication type	A3 Book section, Chapters in research books

Cite this

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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing. / Garcia-Rosell, José-Carlos; Moisander, Johanna; Fahy, Kathryn.
Readings and cases in sustainable marketing: a strategic approach to social responsibility. ed. / Clare D´Souza; Mehdi Taghian; Michael Polonsky. Prahran: Tilde University Press, 2011. p. 200-216.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

AU - Garcia-Rosell, José-Carlos

AU - Moisander, Johanna

AU - Fahy, Kathryn

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 978-0-7346-1085-0

SP - 200

EP - 216

BT - Readings and cases in sustainable marketing: a strategic approach to social responsibility

A2 - D´Souza, Clare

A2 - Taghian, Mehdi

A2 - Polonsky, Michael

PB - Tilde University Press

CY - Prahran

ER -