|Title of host publication||Readings and cases in sustainable marketing: a strategic approach to social responsibility|
|Editors||Clare D´Souza, Mehdi Taghian, Michael Polonsky|
|Place of Publication||Prahran|
|Publication status||Published - 2011|
|MoE publication type||A3 Part of a book or another research book|
Garcia-Rosell, J-C., Moisander, J., & Fahy, K. (2011). A multi-stakeholder perspective on creating and managing strategies for sustainable marketing. In C. D´Souza, M. Taghian, & M. Polonsky (Eds.), Readings and cases in sustainable marketing: a strategic approach to social responsibility (pp. 200-216). Prahran.