A multi-channel approach to consumer decision-making - an xplorative study in Finland

A. Raijas, M. Tinnilä, Anssi Öörni

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIRASS 10th Anniversary Conference on Retailing and Consumer Services, Portland, Oregon, USA, August 7-10, 2003
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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