A method for recruitment of lead users from virtual communities to innovate IT enabled services for consumers in global markets

Tuure Tuunanen, Johanna Bragge, Janne Häivälä, Wendy Hui, Ville H. Virtanen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)31-56
JournalPacific Asia Journal of the Association for Information Systems
Issue number2
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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