A framework for designing an international competitive strategy in the case of technology-intensive contractors

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication2nd International Construction Marketing Conference, Watford, the UK, 19-20 September 2001
    EditorsPreece Chris
    Place of PublicationLeeds, the UK
    PublisherUniversity of Leeds, the UK
    Pages68-75
    Publication statusPublished - 2001
    MoE publication typeA4 Article in a conference publication

    Keywords

    • competitive strategy
    • contractors
    • international business

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