A Digital Media Approach to Islamic Marketing

Mohamed El-Fatatry, Stephen Lee, Tariq Khan, Vili Lehdonvirta

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

3 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Islamic Marketing
Editors	Ozlem Sandikci, Gillian Rice
Place of Publication	Cheltenham
Publisher	Edward Elgar
Pages	338-362
ISBN (Print)	1849800138
DOIs	https://doi.org/10.4337/9780857936028.00027
Publication status	Published - 2011
MoE publication type	B2 Book section

Access to Document

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title = "A Digital Media Approach to Islamic Marketing",

author = "Mohamed El-Fatatry and Stephen Lee and Tariq Khan and Vili Lehdonvirta",

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pages = "338--362",

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booktitle = "Handbook of Islamic Marketing",

publisher = "Edward Elgar",

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TY - CHAP

T1 - A Digital Media Approach to Islamic Marketing

AU - El-Fatatry, Mohamed

AU - Lee, Stephen

AU - Khan, Tariq

AU - Lehdonvirta, Vili

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A2 - Sandikci, Ozlem

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