A Digital Media Approach to Islamic Marketing

Mohamed El-Fatatry, Stephen Lee, Tariq Khan, Vili Lehdonvirta

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    1 Citation (Scopus)
    Original languageEnglish
    Title of host publicationHandbook of Islamic Marketing
    EditorsOzlem Sandikci, Gillian Rice
    Place of PublicationCheltenham
    PublisherEdward Elgar
    Pages338-362
    ISBN (Print)1849800138
    Publication statusPublished - 2011
    MoE publication typeB2 Part of a book or another research book

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