A CULTure of entrepreneurship education

Steffen Farny, Signe Hedeboe Frederiksen*, Martin Hannibal, Sally Jones

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

29 Citations (Scopus)


High hopes are invested in a rapid institutionalization of an enterprise culture in Higher Education (HE). This has heightened the importance of entrepreneurship education (EE) in most Western societies; however, how values and beliefs about entrepreneurship are institutionalized in EE remains relatively unchallenged. This study applies the lens of the cult, in particular three elements Rituals, Deities and the Promise of Salvation, to reflect on the production and reproduction of entrepreneurship in EE. In doing so, the paper addresses uncontested values and beliefs that form a hidden curriculum prevalent in EE. We argue for greater appreciation of reflexive practices to challenge normative promotions of beliefs and values that compare with forms of evangelizing, detrimental to objectives of HE. Consequently, we call for a more critical pedagogy to counteract a ‘cultification’ of entrepreneurship in EE.

Original languageEnglish
Pages (from-to)514-535
Number of pages22
JournalEntrepreneurship and Regional Development
Issue number7-8
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed


  • Cult
  • enterprise culture institutionalization
  • entrepreneurship education
  • hidden curriculum


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