A Comparative Study of Category Captain Arrangements in the Finnish and Swedish Supplier-retailer Relationships

A. Lindblom, R. Olkkonen, P. Ollila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication8th Triennial National Retailing Conference, Orlando, USA, 1-4 November, 2006
EditorsJoel Evans
PublisherAcademy of Marketing Science (AMS)
ISBN (Print)0939783894
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication

Publication series

Name
PublisherAcademy of Marketing Science (AMS)
ISSN (Print)0889-3063

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