A communicative perspective on the trust-control link in Russia

Virpi Outila*, Irina Mihailova, B. Sebastian Reiche, Rebecca Piekkari

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)
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The question of whether trust complements or substitutes control continues to be debated in the literature. We contribute to this debate by adopting a communicative perspective on the trust-control link in Russia. Our qualitative study reveals dialectics in the trust-control link. Russian managers used various communicative activities to simultaneously nurture trust and exercise control towards their subordinates, indicating complementarity. By contrast, from an intercultural communicative perspective the Finnish expatriates failed to see this complementarity and regarded trust and control as substitutes. The dialectical perspective reveals the interplay between content and context of a message and their complementarity in communication.

Original languageEnglish
Article number100971
Number of pages12
JournalJournal of World Business
Issue number6
Early online date5 Dec 2018
Publication statusPublished - Oct 2020
MoE publication typeA1 Journal article-refereed


  • Control
  • Dialectics
  • Intercultural communication
  • Russia
  • Trust
  • Trust-control link


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