A challenging compatibility between organizational identity and corporate brand

Rita Järventie-Thesleff

A challenging compatibility between organizational identity and corporate brand

Department of Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	5th European Communication Conference (ECREA), Lisbon, Portugal, November 12-15, 2014
Publisher	European Communication Research and Education Association (ECREA)
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication

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@inproceedings{241f97204ac444669f9e03613454de18,

title = "A challenging compatibility between organizational identity and corporate brand",

author = "Rita J{\"a}rventie-Thesleff",

year = "2014",

language = "English",

booktitle = "5th European Communication Conference (ECREA), Lisbon, Portugal, November 12-15, 2014",

publisher = "European Communication Research and Education Association (ECREA)",

address = "Belgium",

}

A challenging compatibility between organizational identity and corporate brand. / Järventie-Thesleff, Rita.

5th European Communication Conference (ECREA), Lisbon, Portugal, November 12-15, 2014. European Communication Research and Education Association (ECREA), 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review