A Case Study of the Institutionalization of Category Management within Manufacturer-retailer Relationship

A. Lindblom, J. Lindblom, L. Mitronen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEAERCD International European Association of Education and Research in Commercial Distribution Conference, Barcelona, Spain, 2000
Publication statusPublished - 2000
MoE publication typeA4 Article in a conference publication

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