Abstract
The work theoretically substantiates the directions of improving the company's image in the conditions of the implementation of the strategy of entering new foreign markets and highlights the main approaches to determining the image of enterprises. Also, a factor model of the image of the enterprise in the conditions of the implementation of the strategy of entering foreign markets was developed, and the reasonableness of using each of the factors of this model was substantiated.
| Translated title of the contribution | Factor model for the formation of the image of the enterprise in the context of implementing a strategy for entering new foreign markets |
|---|---|
| Original language | Russian |
| Pages (from-to) | 173-177 |
| Journal | Business Inform |
| Volume | 1 |
| Issue number | 408 |
| Publication status | Published - 2012 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- enterprise
- factor model
- image formation
- strategy implementation
- entering new foreign markets
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