Trade of cultural narratives in rock music industry (CULTS)

  • Karjalainen, Toni-Matti (Principal investigator)

Project Details


CULTS explores how cultural meanings are constructed, managed and exported in the music industry, in particular, and creative industries, in general. Research builds on an integrated framework of international business management, design and arts management, brand communication, semiotics, trans-media storytelling, and entrepreneurship; placed in the context of cultural research and popular music studies, particularly within the emerging field of heavy metal music studies. The study is descriptive and explorative. Multiple methods are used: theory building through literature studies, qualitative case studies and interviews with practitioners (bands, their management and other stakeholders, music industry reps), observations in the field, and analyses of textual and visual materials. The project generates academic publications, books, and articles in popular media. It also hosts the annual Modern Heavy Metal conference for the international research community, media, and practitioners.
Short titleSA/CULTS Karjalainen kulut 2
Effective start/end date01/09/201731/12/2019


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