Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 01/06/2017 → 03/06/2019 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
Research output
- 1 Article
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Is this company a lead customer? Estimating stages of B2B buying journey
Marvasti, N. B., Huhtala, J.-P., Yousefi, Z. R., Vaniala, I., Upreti, B., Malo, P., Kaski, S. & Tikkanen, H., Aug 2021, In: Industrial Marketing Management. 97, p. 126-133 8 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile23 Citations (Scopus)454 Downloads (Pure)