30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012

Prize: Award or honor granted for academic career

Pekka Mattila (Recipient)

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):
European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.
Awarded date20 Mar 2012
Degree of recognitionInternational

ID: 14254863