30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012

Mattila, Pekka (Recipient)

Department of Marketing

Prize: Award or honor granted for academic career

Description

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):
European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.

Awarded date	20 Mar 2012
Degree of recognition	International