30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012

  • Mattila, Pekka (Recipient)

Prize: Award or honor granted for academic or artistic career

Description

30th Annual EU-SERI Lecture at Yonsei University, Seoul 2012 (20.3.):
European brands in Asia, Asian brands in Europe – Elaborating the country of origin effect.
Awarded date20 Mar 2012
Degree of recognitionInternational

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