Zeinab Rezaei Yousefi – Research output — Aalto University's research portal

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2021
Is this company a lead customer? Estimating stages of B2B buying journey
Marvasti, N. B., Huhtala, J-P., Yousefi, Z. R., Vaniala, I., Upreti, B., Malo, P., Kaski, S. & Tikkanen, H., Aug 2021, In: Industrial Marketing Management. 97, p. 126-133 8 p.
Research output: Contribution to journal › Article › Scientific › peer-review

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12 Citations (Scopus)

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