Virpi Roto

Professor of Practice

    • Otaniementie 14


    Research activity per year

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    Personal profile

    Artistic and research interests

    Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research. 

    Education/Academic qualification

    Doctoral degree, Engineering and Technology, Helsinki University of Technology

    Award Date: 18 Dec 2006


    • Experience Design
    • User experience
    • Work automation
    • Employee experience


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    • Red Dot Award

      Roto, Virpi (Supervisor) & Lu, Y. (Supervisor), Oct 2018

      Prize: Award or honor granted for a specific work