Virpi Roto

Professor of Practice

  • Phone+358 50 5924031
  • Otaniementie 14


Research activity per year

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Personal profile

Artistic and research interests

Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 13 - Climate Action

Education/Academic qualification

Doctoral degree, Engineering and Technology, Helsinki University of Technology

Award Date: 18 Dec 2006


  • Experience Design
  • User experience
  • Work automation
  • Employee experience


Dive into the research topics where Virpi Roto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
  • -: ENACT-A80325

    Roto, V. & Vainio, T.


    Project: Other external funding: Ministry of Education funding

  • -: Sea4Value A80325

    Roto, V. & Leinonen, A.


    Project: Business Finland: Other research funding

  • RAAS ARTS/A80325

    Roto, V.


    Project: Other external funding: Other government funding

  • D4V

    Roto, V., Huusko, M. & Wu, Y.


    Project: Business Finland: Other research funding


    Roto, V. & Pirinen, A.


    Project: Business Finland: Other research funding

  • IFIP Service Award

    Roto, Virpi (Recipient), 21 Sept 2022

    Prize: Award or honor granted for a specific work

  • Red Dot Award

    Roto, Virpi (Supervisor) & Lu, Yichen (Supervisor), Oct 2018

    Prize: Award or honor granted for a specific work