Ushnah Amjad

Ushnah Amjad

Doctoral Candidate

    Personal profile

    Artistic and research interests

    Ushnah is a fashion design researcher, interested in studying transitions in the fashion system against technological advancements and their impacts on fashion design, production, dissemination, consumption, engagement and education. Her discourse is driven by questions of inclusion, diversity, and demarginalizing in the current Western fashion landscape.

    Her research focus is digital-only fashion— fashion designed in and for digital environments and adopts a practice-led approach. In her doctoral work, she is investigating the disruption of conventional fashion by digital fashion designers from a social and cultural sustainability lens. She is probing digital fashion design tools and practice to assess their effectiveness in upholding plurality and inclusivity in designing metahumans, aka fashion avatar. Her work aims to decode the intricate intersectional dynamics of gender, race, fashion biopolitics, inclusion and diversity in the age of datafication.

    She is a research member in the consortium Intimacy in Data-Driven Culture (IDA) and affiliated with the network of Equality, Diversity and Inclusion (EDI) Research at Aalto.

    Education/Academic qualification

    Master's Degree in Fashion, Clothing and Textile Design , MA thesis ‘Shoes That Do Not Exist: A digital-only footwear collection inspired by everyday footwear fashion in Helsinki’, Aalto University

    Award Date: 27 Jun 2022

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