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Personal profile
Artistic and research interests
Ushnah is a fashion design researcher, interested in studying transitions in the fashion system against technological advancements and their impacts on fashion design, production, dissemination, consumption, engagement and education. Her discourse is driven by questions of inclusion, diversity, and demarginalizing in the current Western fashion landscape.
Her research focus is digital-only fashion— fashion designed in and for digital environments and adopts a practice-led approach. In her doctoral work, she is investigating the disruption of conventional fashion by digital fashion designers from a social and cultural sustainability lens. She is probing digital fashion design tools and practice to assess their effectiveness in upholding plurality and inclusivity in designing metahumans, aka fashion avatar. Her work aims to decode the intricate intersectional dynamics of gender, race, fashion biopolitics, inclusion and diversity in the age of datafication.
She is a research member in the consortium Intimacy in Data-Driven Culture (IDA) and affiliated with the network of Equality, Diversity and Inclusion (EDI) Research at Aalto.
Education/Academic qualification
Master's Degree in Fashion, Clothing and Textile Design , MA thesis ‘Shoes That Do Not Exist: A digital-only footwear collection inspired by everyday footwear fashion in Helsinki’, Aalto University
Award Date: 27 Jun 2022
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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IDA 2nd phase: Intiimiys datavetoisessa kulttuurissa Intimacy in Data-Driven Culture
Vänskä, A. (Principal investigator), Särmäkari, N. (Project Member), Amjad, U. (Project Member) & Wilczek, B. (Project Member)
01/09/2022 → 31/08/2025
Project: Academy of Finland: Strategic research funding