Tua is the director of Aalto University Design Factory, an interdisciplinary product development and learning hub connecting students, teachers, researchers, and industry. As an associate professor in creative practices in engineering, her work revolves around understanding, teaching and developing innovation efforts, turning ideas into improvements in organizations and education. She combines engineering design with organizational psychology, her work spanning from design thinking and product development to new venture creation. Tua is the teacher-in-charge of the master's level product development major and minor in Aalto and the Product Development Project.

In addition to her work at Aalto University, Tua is a deputy editor at the Journal of Engineering Education. She has a DSc degree in industrial management from the Aalto University School of Science, and an MA degree in cognitive science from the University of Helsinki. In addition to the Design Factory, Tua has worked as a visiting Fulbright scholar at the Center for Design Research at Stanford University.