Sami Kajalo

Dr.

    • Ekonominaukio 1

    1996 …2022

    Research activity per year

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    Personal profile

    Artistic and research interests

    My current research interests are in corporate social responsibility and its impacts on brand loayalty. More specifically, I investigate how psychological traits affect our views on corporate social responsiblity and how these two concepts together affect brand loyalty. In recent years I have conducted research in the fields of arts marketing, brands, retailing, marketing strategy, innovations and digital marketing. My expertise is in testing theories and providing theoretical contributions through analyzing quantitative data using advanced statistical methods. I mostly use Structural Equation Modeling (SEM) as my tool to provide explanations for complex interactions and thus implications for theory.

    At the moment I teach mainly at the Aalto University Business School (Department of Marketing) and at the Aalto University Executive Education (DBA-program). I am also an Adjunct Professor of Marketing at the University of Helsinki.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 12 - Responsible Consumption and Production
    • SDG 16 - Peace, Justice and Strong Institutions

    Education/Academic qualification

    Doctoral degree, Business and Economics, Helsinki School of Economics

    Award Date: 20 Dec 2002

    Licentiate degree, Business and Economics, Helsinki School of Economics

    Award Date: 28 May 1993

    Master's degree, Business and Economics, Helsinki School of Economics

    Award Date: 9 Nov 1990

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