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Robin Gustafsson
    • Otaniementie 17

    20052026

    Research activity per year

    Personal profile

    Artistic and research interests

    I am an Associate Professor of Strategic Management at the Department of Industrial Engineering and Management (TUTA) at Aalto University, with over 20 years of research and teaching in strategy, transformation, and cognition, including research stays at Stanford University, the University of Sussex, and HEC Lausanne.

    My research follows two connected themes. The first examines strategy, organization, and policy amid technology-induced disruption: digitalization and the platform- and data-based economy — how business logic is disrupted, sources of competitive advantage, business models, and strategy work — together with, more recently, AI-driven compliance and risk-data capabilities in regulated industries. This work has been published in journals such as the Academy of Management Journal, Research Policy, Organization Studies, Technological Forecasting and Social Change, and Information Systems Research. I have published several book chapters and have co-edited the volume Cognitive Aids in Strategy (Emerald, 2023).

    The second, newer research theme, the Visible Mind research program, studies metaphor-rich, physical thinking and expression artifacts, and the method for utilizing such objects for dialogue, sensemaking, and inducing collective intelligence. My research focuses on how physical, symbolic tools recruit the perceptual, intuitive, and inter-subjective systems that language alone leaves underused. Grounded in neuroscience, cognitive psychology, and research on visual and inter-subjective communication, this program is the scientific foundation behind the Epics® tools and method we have developed and that have been spun off to the company Epicmeets.

    I teach advanced courses in strategy, platform and data business strategy, and innovation strategy at the Master's, doctoral, MBA, and EMBA levels, and have delivered 60+ executive strategy modules and processes for leaders worldwide since 2014. I have supervised +60 Master's theses, +20 Bachelor's theses, and eight doctoral dissertations to completion, with three more underway. I have specialized in flipped-classroom and experience-based learning methods, including the Harvard case method, and am a trained facilitator, an Epics® Master facilitator, and a certified LEGO® Serious Play® facilitator.

    You can reach me through my Aalto University email for any research- or expertise-related inquiries.

    Research projects:

    AI-Driven Compliance Capabilities: The Impact and Risks of Artificial Intelligence in RegTech and SupTech Solutions (CCRS-AI)

    Policy Rationales in the Shift to Digital Platform Economy

    Infrastructure to Accelerate Mission-Oriented System-Level Transformations (IN2MISSION)

    The Consortium of 'Digital History of Telco and Exchanges in Finland and Sweden' 

    Playfulness at Work & in Workshops

    SUPERVISION OF DOCTORAL STUDENTS 

    Supervised Doctoral Student

    Eero Aalto (2025) Theorizing in strategy research with analytically structured history approach using a relational database method Essays on Telecom Finland’s strategizing between 1981–1998

    Sarri Nykänen (2025) Drivers of collective action in contemporary democracy

    Tomasz Mucha (2024) Machine learning in organizations: The processes of diffusion, capability development, and reframing  

    Niko Lipiäinen (2024) The interplay of internal and external determinants of value creation and capture in transforming business environment

    Ruben Vicente-Saez (2021) Open Science in the Digital Era 

    Zeerim Cheung (2019) Analytically Structured History Approach Using a Relational Database - Essays on the Historical Embeddedness of Strategy Formulation

    Kimmo Karhu (2017) Managing Competitive and Cooperative Strategizing in Open PLatform Ecosystems using Boundary Resources 

    Christopher Rowell (2017) Signaling and Shaping Legitimacy - Weaving webs of meaning in time and new markets

     

    Education/Academic qualification

    Doctoral degree, Engineering and Technology

    Award Date: 9 Mar 2010

    Master's degree, Engineering and Technology

    Award Date: 10 Jun 1997

    Keywords

    • Strategy
    • Strategic management
    • Platform economy
    • Platform strategy
    • Institutional change
    • Lego Serious Play
    • Innovation policy
    • Playfulness

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 3 - Good Health and Well-being
      SDG 3 Good Health and Well-being
    2. SDG 4 - Quality Education
      SDG 4 Quality Education
    3. SDG 6 - Clean Water and Sanitation
      SDG 6 Clean Water and Sanitation
    4. SDG 7 - Affordable and Clean Energy
      SDG 7 Affordable and Clean Energy
    5. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    6. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure
    7. SDG 10 - Reduced Inequalities
      SDG 10 Reduced Inequalities
    8. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production
    9. SDG 13 - Climate Action
      SDG 13 Climate Action
    10. SDG 15 - Life on Land
      SDG 15 Life on Land
    11. SDG 17 - Partnerships for the Goals
      SDG 17 Partnerships for the Goals

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