Research output per year
Research output per year
Otaniementie 17
Research activity per year
I am an Associate Professor of Strategic Management at the Department of Industrial Engineering and Management (TUTA) at Aalto University, with over 20 years of research and teaching in strategy, transformation, and cognition, including research stays at Stanford University, the University of Sussex, and HEC Lausanne.
My research follows two connected themes. The first examines strategy, organization, and policy amid technology-induced disruption: digitalization and the platform- and data-based economy — how business logic is disrupted, sources of competitive advantage, business models, and strategy work — together with, more recently, AI-driven compliance and risk-data capabilities in regulated industries. This work has been published in journals such as the Academy of Management Journal, Research Policy, Organization Studies, Technological Forecasting and Social Change, and Information Systems Research. I have published several book chapters and have co-edited the volume Cognitive Aids in Strategy (Emerald, 2023).
The second, newer research theme, the Visible Mind research program, studies metaphor-rich, physical thinking and expression artifacts, and the method for utilizing such objects for dialogue, sensemaking, and inducing collective intelligence. My research focuses on how physical, symbolic tools recruit the perceptual, intuitive, and inter-subjective systems that language alone leaves underused. Grounded in neuroscience, cognitive psychology, and research on visual and inter-subjective communication, this program is the scientific foundation behind the Epics® tools and method we have developed and that have been spun off to the company Epicmeets.
I teach advanced courses in strategy, platform and data business strategy, and innovation strategy at the Master's, doctoral, MBA, and EMBA levels, and have delivered 60+ executive strategy modules and processes for leaders worldwide since 2014. I have supervised +60 Master's theses, +20 Bachelor's theses, and eight doctoral dissertations to completion, with three more underway. I have specialized in flipped-classroom and experience-based learning methods, including the Harvard case method, and am a trained facilitator, an Epics® Master facilitator, and a certified LEGO® Serious Play® facilitator.
You can reach me through my Aalto University email for any research- or expertise-related inquiries.
Research projects:
Policy Rationales in the Shift to Digital Platform Economy
Infrastructure to Accelerate Mission-Oriented System-Level Transformations (IN2MISSION)
The Consortium of 'Digital History of Telco and Exchanges in Finland and Sweden'
Playfulness at Work & in Workshops
SUPERVISION OF DOCTORAL STUDENTS
Supervised Doctoral Student
Sarri Nykänen (2025) Drivers of collective action in contemporary democracy
Tomasz Mucha (2024) Machine learning in organizations: The processes of diffusion, capability development, and reframing
Niko Lipiäinen (2024) The interplay of internal and external determinants of value creation and capture in transforming business environment
Ruben Vicente-Saez (2021) Open Science in the Digital Era
Zeerim Cheung (2019) Analytically Structured History Approach Using a Relational Database - Essays on the Historical Embeddedness of Strategy Formulation
Kimmo Karhu (2017) Managing Competitive and Cooperative Strategizing in Open PLatform Ecosystems using Boundary Resources
Christopher Rowell (2017) Signaling and Shaping Legitimacy - Weaving webs of meaning in time and new markets
Doctoral degree, Engineering and Technology
Award Date: 9 Mar 2010
Master's degree, Engineering and Technology
Award Date: 10 Jun 1997
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific
Research output: Contribution to journal › Review Article › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to conference › Paper › Scientific › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific
Gustafsson, R. (Principal investigator) & Byström, N. (Project Member)
01/09/2025 → 31/08/2028
Project: RCF Academy Project
Gustafsson, R. (Principal investigator) & Väänänen, V. (Project Member)
01/04/2024 → 01/11/2024
Project: Unknown
Gustafsson, R. (Principal investigator) & Byström, N. (Project Member)
01/10/2023 → 31/12/2025
Project: Other Foreign (20 FC)
Gustafsson, R. (Principal investigator), Railio, T. (Project Member), Heikkilä, J. (Project Member), Langinkoski, E. (Project Member), Tuominen, T. (Project Member), Gafur, S. (Project Member), Saj, S. (Project Member), Pejoska, J. (Project Member) & Ruotsalainen, N. (Project Member)
01/01/2023 → 30/06/2024
Project: Business Finland: New business from research ideas (TUTLI)
Laakso, H. (Co-PI), Gustafsson, R. (Principal investigator), Saarnio, J. (Project Member) & Simola, J. (Project Member)
01/01/2023 → 30/06/2024
Project: BF R2B
Gustafsson, R. (Recipient), Jun 2017
Prize: Award or honor granted for a specific work
Gustafsson, R. (Recipient), 2013
Prize: Award or honor granted for academic or artistic career
Illi, M. (Speaker), Gustafsson, R. (Contributor) & Masoodian, M. (Contributor)
Activity: Talk or presentation types › Conference presentation
Masoodian, M. (Speaker), Illi, M. (Contributor) & Gustafsson, R. (Contributor)
Activity: Talk or presentation types › Conference presentation
Jaribion, A. (Speaker), Haghighat Khajavi, S. (Contributor), Järvihaavisto, U. (Contributor), Nurmi, I. (Contributor), Gustafsson, R. (Contributor) & Holmström, J. (Contributor)
Activity: Talk or presentation types › Conference presentation
Granqvist, N. (Speaker) & Gustafsson, R. (Speaker)
Activity: Talk or presentation types › Conference presentation
Gustafsson, R. (Visiting researcher)
Activity: Visiting an external institution types › Visiting an external academic institution
27/01/2026
1 item of Media coverage
Press/Media: Media appearance
24/02/2024
1 item of Media coverage
Press/Media: Media appearance
Koveshnikov, A. & Gustafsson, R.
07/12/2023
1 item of Media coverage
Press/Media: Media appearance
Gustafsson, R., Rousi, A. & Vicente-Saez, R.
17/11/2023
1 item of Media coverage
Press/Media: Media appearance