Pekka Mattila

  • Lapuankatu 6

20072020

Research output per year

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Research Output

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2018

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, E. & Mattila, P., 19 Oct 2018, In : Journal of Business Research. 117, p. 570-578

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

International fashion trade shows as platforms for experiential branding

Koivisto, E. & Mattila, P., 3 Apr 2018, In : Journal of Global Fashion Marketing. 9, 2, p. 161-178 18 p.

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, In : Marketing Intelligence and Planning. 36, 7, p. 750-763

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., Jan 2018, In : Journal of Marketing. 82, 1, p. 115-131

Research output: Contribution to journalArticleScientificpeer-review

Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective

Gloukhovtsev, A., Schouten, J. & Mattila, P., 2018, In : JOURNAL OF PUBLIC POLICY AND MARKETING. 37, 1, p. 142-151

Research output: Contribution to journalArticleScientificpeer-review

2016

Affective motives to play online games

Bae, J., Koo, D-M. & Mattila, P., 2016, In : Journal of Global Scholars of Marketing Science. 26, 2, p. 174-184

Research output: Contribution to journalArticleScientificpeer-review

Reimagining Society Through Retail Practice

Sihvonen, A., Toyoki, S., Schouten, J., Mattila, P. & Hietanen, J., Dec 2016, In : JOURNAL OF RETAILING. 92, 4, p. 411-425

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Kong, H. M., Ko, E., Chae, H. & Mattila, P., 2 Apr 2016, In : Journal of Global Fashion Marketing. 7, 2, p. 103-119 17 p.

Research output: Contribution to journalArticleScientificpeer-review

21 Citations (Scopus)
2015

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015, In : INTERNATIONAL JOURNAL OF ADVERTISING. 34, 5, p. 789-811

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Ko, E., Chun, E., Song, S. & Mattila, P., 2 Jan 2015, In : Journal of Global Scholars of Marketing Science. 25, 1, p. 37-48 12 p.

Research output: Contribution to journalArticleScientificpeer-review

The role of fashion brand authenticity in product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015, In : Journal of Product Innovation Management. 32, 2, p. 233-242

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
2014

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kim, K., Ko, E., Lee, M., Mattila, P. & Hoon Kim, K., 3 Jul 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

Research output: Contribution to journalArticleScientificpeer-review

International fashion trade shows as knowledge creation platforms for microenterprises

Cheng, H., Koivisto, E. & Mattila, P., 2014, In : Journal of Global Fashion Marketing. 5, 2, p. 149-164

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Introduction: Fashion and smart virtual reality

Kim, E. Y. & Mattila, P., 2014, In : Journal of Global Fashion Marketing. 5, 4, p. 267-268

Research output: Contribution to journalArticleScientific

1 Citation (Scopus)

"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

Hietanen, J., Sihvonen, A., Tikkanen, H. & Mattila, P., 2014, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 24, 3, p. 295-310

Research output: Contribution to journalArticleScientificpeer-review

New insights into online consumption communities and netnography

Weijo, H., Hietanen, J. & Mattila, P., 2014, In : Journal of Business Research. 67, 10, p. 2072-2078

Research output: Contribution to journalArticleScientificpeer-review

41 Citations (Scopus)
2013

Building bridges between professionals - expectations and outcomes of participation in professional communities

Koivisto, E., Mattila, P. & Hänninen, A., 2013, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 23, 3, p. 338-355

Research output: Contribution to journalArticleScientificpeer-review

Fashion brand authenticity and its consequences for product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. & Mattila, P., 2013, In : Journal of Product Innovation Management.

Research output: Contribution to journalArticleScientificpeer-review

Generative mechanisms in project marketing - an agenda for inquiry

Aspara, J., Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2013, In : JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD. 23, 2, p. 196-212

Research output: Contribution to journalArticleScientificpeer-review

Using live cases for teaching, industry collaboration, and research

Laukkanen, M., Mattila, P., Salo, J. & Tikkanen, H., 2013, In : MARKETING EDUCATION REVIEW. 23, 1, p. 65-72

Research output: Contribution to journalArticleScientificpeer-review

2012

Brand management of "new luxury": case Saga Furs

Koivisto, E. & Mattila, P., 2012, In : Journal of Global Fashion Marketing. 3, 2

Research output: Contribution to journalArticleScientificpeer-review

The role of fashion in the characters of online games

Kim, S. J., Kim, K. H. & Mattila, P., 2012, In : Journal of Global Fashion Marketing. 3, 2, p. 81-88

Research output: Contribution to journalArticleScientificpeer-review